Have you ever asked this question to yourself: "What the heck is marketing?" Well, I totally have! I remember when I was a student in FIRST and I was working on the communications team. I understood what communications was, but honestly I really had no living idea of what the purpose was or all the different aspects to it: advertising, marketing, public relations, and branding. I had no clue some of those things existed and I didn't understand the purpose of them in robotics.