What Branding Can Do for Your Robotics Team

If you're like I was when I was on a FIRST Robotics team, branding is a weird concept in your mind that honestly doesn't make a whole lot of sense; you might vaguely know what it is but can't truly explain it. 

For this post, my goal is to explain what branding can do for your FIRST Robotics team, hopefully showing you just how important it is: and why you need to pay attention to it. 

EPIC FIRST Robotics Mannequin Challenge

As you might have noticed, what is called the "mannequin challenge" has been sparked all over the world. 

In this video challenge, groups of people gather together and freeze themselves in place, often in elaborate poses and scenarios. Then a camera guy walks around videotaping them, capturing the full room. 

What the Heck is Marketing?

Have you ever asked this question to yourself: "What the heck is marketing?" Well, I totally have! I remember when I was a student in FIRST and I was working on the communications team. I understood what communications was, but honestly I really had no living idea of what the purpose was or all the different aspects to it: advertising, marketing, public relations, and branding. I had no clue some of those things existed and I didn't understand the purpose of them in robotics. 

3 Off-Season Side Project Ideas

If you're like me, taking the break from the FIRST Robotics season is both a blessing an a curse. There seems to be more free time to do other things, but it's also disappointing because I absolutely love the thrill of FIRST and all that there is to do. 

Recruiting Team Members Through Social Media

Recruiting new FRC Students is not all that easy sometimes, at least good ones anyway. You really do have to work hard to find talented people who desire to be in FIRST Robotics and who have the potential. Don't fret though. You can do it. 

One effective way to recruit new team members is through social media. Even though you need interpersonal interaction with students to ultimately get them on your team, social media can be the start of the process if you do it right. Here is how: 

4 Fantastic Facebook Hacks for Your FIRST Team

In our current age of internet interaction, Facebook is by far one of the most impactful out of the major social media platforms with over 1.65 Billion users worldwide. Did you know that 1 in every 4 minutes of mobile app use is spent in Facebook alone? And for good reason. You can share videos, photos, links and even GIFs with zero character limits to provide your audience with some sweet media. But let’s face it. Sometimes keeping the ol’ team Facebook page flowing with relevant content can seem more like a chore than an actual form of connection with your followers.


I had the opportunity to visit the KC Regional and interview some awesome people about some very random things. I am not sure that I even asked them questions pertaining to FIRST Robotics, but nonetheless it was still fun though. 

1 Thing To Remember During The Competition

It is no secret that competition season is probably one of the most anticipated parts of FIRST Robotics. I mean, there are robots that play sports, it is legit stuff man! I always look forward to seeing how teams innovate and design their robots in contrasting ways, solving problems unique ways and finding new ways to play the game. I have the opportunity to attend a couple different competitions each year and it amazes me how smart students are. It brings me back to my glory days….