What Makes a Great FRC Team Logo?
Creating a logo is not always an easy task. Especially when you haven’t done it before. It takes lots of time, thought, research, revisions, reflection, and more thought to create a logo that represents your team well. This can be a daunting task no doubt, but it’s worth it in the long run, trust me: I have created hundreds of logos for many different small business.
Whether you’re creating a completely new logo for your FIRST Robotics team, or updating a current one, I hope I can give you some insights on what makes up a great logo so you and your team can be successful for the future.
Before you start hacking a way at designing, we first need to understand what makes up a great logo. And from making a great logo, your team can build a great brand. From creativebloq.com, it lays out a couple different principles that make a logo great:
- A logo must be simple. A simple logo allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
- A logo must be memorable. Following closely behind the principle of simplicity is that of memorability. An effective logo should be memorable and this is achieved by having a simple yet appropriate logo.
- A logo must be enduring. An effective logo should endure the test of time. The logo should be 'future proof', meaning that it should still be effective in 10, 20, 50+ years time.
- A logo must be versatile. An effective logo should be able to work across a variety of mediums and applications.
- A logo must be appropriate. How you position the logo should be appropriate for its intended purpose.
Now, these are a lot of requirements. It might seem impossible to meet all of these, but it is possible. Just look at some of the teams out there right now: The Cheesy Poofs, The Crescent Coyotes, and Simbotics are probably three of the most respected teams and brands out there in FIRST Robotics. Yes, many look up to them because they always produce amazing kick-butt robots, but they also have excellent brand identity. They all have been around for a long time now and their brand and team continues to stay the same. You can do the same for your robotics team. It just takes some time and thought. It all starts with your team’s logo, which represents and portrays your team’s culture and values.
The Cheesy Poofs
Let’s take a look at The Cheesy Poof’s logo for a second. The first thing you’ll notice about their logo is that they don’t actually base it around cheesy poofs: you know, the nasty snack that turns your mouth orange. They could’ve chose something like what is pictured below. Thank goodness they didn’t. It couldn’t have turned about bad. Yuck.
What they did choose, though, is a very clean style. They decided to have theirtwo main colors white and dark blue.
Notice the logo icon too: that is the white swoosh behind the number 254. It is so dang simple, but so effective. Crazy huh? It’s the logo that everyone has come to love and it doesn't even look like a poof ball. The goal would be for you and your team to create something that is unique to who you are, just like the cheesy poofs have a logo that is unique to them.
Start By Doing This
Here is one exercise you can do to start creating a logo for your team. Pick out four FRC Teams that you and your teammates admire. Pick these teams based on any reason you might have: you like their logo, you like the people on the team, you like their team color, you like their robot, etc. Come up with multiple qualities about that team you like. Find out what of those attributes your team would like to acquire, and do it better. Incorporate them into the look and feel of your logo, making it the centerpiece of your team’s culture.
After you do that, look at their team logo. Figure out if their logo makes up what is described above as a great logo: appropriate, simple, memorable, enduring or versatile. If there are some discrepancies, learn from it and design your own team logo without those discrepancies.
To help you visualize the concept of a great logo, watch this video below.
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