3 Tips for Making Legit FRC Videos
Videos are an important part of any business. Likewise, it’s just as important in FRC if you want to help your team’s promotion and overall appearance. Let’s first talk about the basics in video production. There are three basic things you need to do when capturing video:
- Try to have the best lighting possible
- Always white balance (or have it on auto)
- Keep the camera as steady as possible
These three things are our guidelines as we move ahead.
Tip No. 1: Make videos with a purpose
When you’re making a video, you should always know the purpose behind that video. Know what you are going for, whether it be a video for the website that showcases your team as a whole, or just a helpful informational video on how to assemble the kit drive train for a robot. You always want to have a goal for the video; do this by creating a desired target audience, ask yourself why they will want to view it (what’s in it for them)?
Tip No. 2: Use your team’s brand
Veteran teams and successful companies who make videos always keep their brand in mind. A brand can be defined liked this:
“A unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind”
Whenever you make a video, always consult your communications team leader to make sure he or she approves of how it looks. If you don’t have a communications team leader, take the time to do it yourself, or ask your mentors or team coach to help you.
Tip No. 3: Keep the videos short!
Typically most people don’t pay attention to videos that are longer than three minutes. This is mostly because those who make videos that are longer than three minutes don’t have enough interesting, fun, and creative content. Just as a general rule, keep your videos under three minutes, unless it is a special occasion. More people will watch your videos and be engaged.